From the director/actor team that brought us the infamous music video for the UNKLE song “Rabbit In Your Headlights” comes this highly amusing and frantically bizarre ad for Flake chocolate bars. Directed by Jonathan Glazer (whose latest film Under The Skin will be released this year), the commercial features the inimitable French actor Denis Lavant as a leather-clad Satan who tempts—and rewards—a group of women with a handful of the Cadbury confection being advertised.

“Succumb to the crumb.”