Directed by Michael Bay, the reigning king of irritating things that won’t ever go away, this commercial for the Got Milk? advertising campaign began an era of endless knock-offs and cultural reappropriations. Instantly recognizable over two decades later, this is the first commercial for the campaign from 1993. It features a desperate man that can’t answer a $10,000 trivia question intelligibly due to a mouth full of peanut butter and a lack of milk.